BOJONEGORO, JurnalPost.com – Starting with a desire to explore culinary business opportunities, Rini Astuti is now continuously expanding her mango sago dessert business in Bojonegoro. The sweet and refreshing mango-based product has successfully attracted customers, prompting her to increase her production capacity.
Rini is one of many micro-entrepreneurs who have utilized the People's Business Credit (KUR) facility from BRI to support her business capital needs. This financing became a vital pillar as customer demand grew and production requirements increased.
Rini's business journey began with her interest in trendy food and beverage products. She saw that mango sago held market potential, offering a unique blend of mango, pearl sago, and various complementary ingredients that create a distinct flavor profile.
"At first, I tried making mango sago because I saw that this product was quite popular. It turned out the customer response was great. From there, I started to seriously develop the business," Rini explained.
The positive response from buyers gave her the confidence to pursue the business further. Although she started with a simple operation, Rini strives to maintain product quality to remain competitive amidst the many culinary options available.
Maintaining Quality to Ensure Repeat Customers
For Rini, running a food business is not just about following current trends. She believes that customer satisfaction is a crucial factor in ensuring business sustainability.
Therefore, the selection of raw materials, consistency of taste, product presentation, and pricing are all key focuses in her production activities.
According to her, consumers of trendy food and beverages have various considerations before making a purchase. Beyond taste, attractive presentation and appropriate pricing can also influence buying decisions.
Rini strives to maintain the standards of the products she sells so that customers have a reason to return for more orders.
On the other hand, rising consumer interest brings new challenges. The need for raw materials and operational costs increase alongside efforts to expand production capacity.
Utilizing BRI KUR for Additional Business Capital
Limited capital was one of the obstacles Rini faced in developing her mango sago business. When demand surged, she needed financial support to ensure that production processes could continue smoothly.
Through the BRI KUR facility, Rini gained access to additional capital, which she used to support her business requirements.
"The existence of BRI KUR has been quite helpful in developing my business. My capital needs are better supported, allowing me to meet production demands and be more confident in growing the business," she explained.
For micro-entrepreneurs, the availability of capital is a factor that influences the ability to meet consumer demand. However, financial management, product quality, and marketing strategies remain essential for sustainable business growth.
Rini realizes that increased sales must be balanced with sound business management. She does not want to rely solely on the popularity of mango sago as a trendy product, but also strives to build customer trust through consistent quality.
Hoping for Growth and Reaching More Consumers
As her business progresses, Rini hopes that the mango sago venture she pioneered will continue to grow and become more widely known by the people of Bojonegoro.
To her, business success is not measured solely by turnover. The ability to maintain quality, meet customer needs, and ensure business continuity is also an important part of her journey as an MSME entrepreneur.
Her experience in developing a business from a small scale serves as encouragement for others who wish to try entrepreneurship.
Rini believes that one does not need to start with a large-scale business. Business opportunities can be built gradually by identifying market needs and utilizing available resources.
"Don't be afraid to start. The important thing is to be consistent, maintain product quality, and be smart in spotting market opportunities," she concluded.
Rini's story demonstrates that creativity in culinary production can open up business opportunities for the community. With capital support and proper business management, small-scale enterprises have the potential to grow and reach a wider consumer base.
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