Jakarta, JurnalPost.com — The name Uciha Masbro is steadily gaining traction in the digital content world. This creator, who focuses on gaming and entertainment, continues to build his presence through YouTube and TikTok.
On YouTube, the Uciha Masbro channel has amassed approximately 32 thousand subscribers, while his TikTok account has garnered around 30 thousand followers.
These numbers did not come overnight. Uciha's journey in the content creation world began several years ago.
The Uciha Masbro YouTube channel was officially created on January 3, 2019. However, his activity as a creator was initially gradual. It was only in 2024 that Uciha began to seriously develop his content and build his audience.
Gaming as a Core Identity
Looking at his channel, gaming is a strong pillar of Uciha Masbro's identity. However, he does more than just play games.
Entertainment is a vital element in every piece of content he produces. His goal is simple: to ensure viewers are drawn not just by the games themselves, but by the creator's personality and delivery.
“I started making content because I love gaming and wanted to share the fun. Over time, people started following and enjoying my content. That’s when I decided to take it more seriously,” said Uciha Masbro.
According to him, being a creator is not just about chasing view counts or follower numbers. Consistency and building relationships with his audience are equally important.
“I feel happy when people wait for my new content or leave comments. To me, that means the content I create is successfully entertaining others,” he added.
Getting Serious Since 2024
Although his YouTube channel has existed since 2019, Uciha admits that his journey was not immediately smooth.
He needed time to find the right patterns and types of content to develop.
“In the beginning, I was just uploading. Starting in 2024, I tried to be more serious, learned to be consistent, observed audience responses, and understood what kind of content they liked,” he revealed.
YouTube became a space for Uciha to present longer-form gaming content, while TikTok is used to reach users through short-form videos that are quicker to consume.
His presence on both platforms allows him to engage with different types of audiences.
“Each platform has its own audience. So, I try to adapt the content without losing the signature style I’ve built,” he said.
Beyond the Numbers
Having tens of thousands of subscribers and followers is certainly an achievement. However, Uciha still views his journey as a creator as a long process.
He does not want to be easily satisfied with what he has already achieved.
“It’s definitely nice to see subscribers or followers grow. But I don’t want to just look at the numbers. The most important thing is how I continue to grow and create more engaging content,” he stated.
Interaction with the audience is also considered crucial. Comments, responses, and feedback from followers serve as material for evaluating his future content.
This is also why the community plays a significant role in a creator's journey.
“Sometimes ideas come directly from viewer comments. Some ask to play certain games, make specific content, or offer suggestions. I am quite open to that kind of input,” Uciha said.
Striving for Growth
The competition in the creator world is not simple. Trends move fast, and the types of content audiences prefer can change in a short time.
Uciha is aware of this. Therefore, he chooses to keep learning and adapting without abandoning gaming and entertainment as his primary identity.
“Looking ahead, I certainly want this channel to grow even larger. I want to try more concepts, improve content quality, and hopefully reach a wider audience,” he said.
Uciha also hopes that the journey he is building can serve as encouragement for others who want to start creating on social media.
“If you love making content, just start. Don’t overthink about needing to be popular immediately. I went through the process from the beginning myself. The important thing is to keep learning and not give up easily,” he concluded.
Uciha Masbro’s journey shows that building an audience in the digital world requires a process. From a YouTube channel created on 2019 to becoming more serious in 2024, gaming and entertainment have become inseparable parts of his content identity.
With approximately 32 thousand subscribers on YouTube and 30 thousand followers on TikTok, Uciha continues to develop his community while seeking new spaces to expand his presence as a digital creator.
Editor's note: the number of subscribers and followers may change at any time.
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