BOJONEGORO, JurnalPost.com – The adoption of digital technology in traditional markets is creating new economic opportunities for the surrounding community. Through the Pasar.id platform developed by BRI, buying and selling activities not only have the potential to reach a wider consumer base but also provide additional income opportunities for local motorcycle taxi drivers.
This opportunity has been experienced by Rasito, a motorcycle taxi driver operating around Banjarejo Market, Bojonegoro. According to him, the growth of online shopping services offers an alternative source of income for drivers, especially when passenger demand is low.
Traditionally, the income of local motorcycle taxi drivers has largely depended on people needing transportation services. However, with the rise of digital ordering services, these drivers now have the chance to participate in delivering daily necessities from market vendors to buyers.
"If there are orders from buyers, it certainly becomes additional work for us. Especially when there are few passengers, delivering goods can be an opportunity to earn income," said Rasito.
He believes that the shift in consumer shopping habits is an opportunity that needs to be seized. Not all consumers have the time to visit the market in person, making ordering and delivery services a more practical alternative.
For local motorcycle taxi drivers, this demand opens up job opportunities beyond passenger transport. For consumers, these delivery services simplify the process of purchasing necessities without having to interrupt their daily activities.
Market Vendors Gain Opportunity to Reach More Buyers
The benefits of market digitalization are also being noted by vendors. Mafianto, a local trader, believes that the presence of Pasar.id provides a new marketing alternative for businesses in traditional markets.
Through the digital platform, vendors have the opportunity to introduce their goods to a broader range of consumers, including those who do not have time to visit the market in person.
Consequently, trade is no longer entirely dependent on face-to-face transactions. Vendors can continue to conduct conventional sales while simultaneously leveraging digital services to expand their sales opportunities.
Mafianto views the involvement of vendors, buyers, and motorcycle taxi drivers as a form of collaboration that supports the economic circulation of the community around the market.
"The collaboration between vendors, buyers, and motorcycle taxi drivers is part of a digital economic ecosystem that has the potential to drive the community's economy," he stated.
Market Digitalization Opens Economic Opportunities for the Community
The development of Pasar.id is one of BRI's efforts to encourage the use of digital technology in traditional market environments.
The platform provides an alternative for vendors to adapt their business activities to changing consumer behaviors, as more people become accustomed to using digital services.
Nevertheless, the economic benefits of this service still depend on the level of platform usage, the volume of orders, and the active participation of business owners and delivery service providers.
For motorcycle taxi drivers like Rasito, the opportunity to deliver goods offers hope for increasing income when demand for transportation services is quiet.
Meanwhile, for vendors, utilizing technology can be a way to retain existing customers while reaching new ones.
These developments demonstrate that the digitalization of traditional markets is not just about changing how transactions are made. Furthermore, the use of digital services has the potential to create mutually supportive economic relationships between vendors, consumers, and the community surrounding the market.
With the involvement of various parties, the transformation of traditional markets is expected to provide broader benefits, including opening up additional job opportunities for local motorcycle taxi drivers in Bojonegoro.
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